Introduction
Chris Hamby is the CEO and Founder of The Nexus Agency, bringing more than 25 years of coaching, strategic advisory work, and revenue-architecting experience to companies ranging from billion-dollar brands like Disney, Knight-Ridder, Pizza Hut, and Cars.com to emerging technology founders across the world.
With his experience in executive leadership and hundreds of engagements with leaders on multiple continents, Chris brings a uniquely global perspective to high-stakes decision making.
His core expertise lies in building and validating go-to-market strategies. Chris is known for his ability to quickly and accurately assess the true probability of marketplace success — a rare discernment honed over decades of pattern recognition. Because most products fail not from lack of brilliance but from lack of a viable path to market, Chris specializes in creating and implementing GTM strategies that actually work.
And he has the track record to prove it.
Strategy is Key to Successful Business
“In a marketplace overflowing with coaches and agencies, it’s harder than ever to know who to trust. Strategy is now the rarest commodity — and the most expensive to get wrong. Sun Tzu said it best: ‘Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat.’ Most companies today are drowning in noise.
I see it constantly: leaders pouring time and money into tactics with no measurable return. Not because the tactic was bad — but because it was disconnected from a coherent digital strategy.
Digital strategy is the art and science of aligning your vision, your message, your technology, and your market timing into one unified plan that actually moves the company forward. It ensures that every action has direction, every dollar has purpose, and every channel is working toward a single outcome.
The companies that struggle the most are the ones whose strategy hasn’t kept pace with changing markets or emerging technologies. As General MacArthur said, ‘Going into battle without a strategy is foolish, but clinging to the same strategy once the battle begins is even more foolish.’
Strategy must evolve. It must respond. It must be alive.
That’s the expertise I bring — the balance between long-term clarity and real-time adaptation. A strategy that adjusts with the battlefield… without ever losing sight of the mission.”
— Chris Hamby, CEO & Founder
What Do Our Clients Say?
We have a list of a few of the clients you have probably heard of on our home page. But here, you can see what a few of them have to say.
Jeff Bearman
Founder & CEO – Ocean Sports
Like most companies dealing with the current economic situation we had to make some tough decisions as to how we would spend our marketing dollars. We decided to put a significant percentage of those financial resources into Chris Hamby. It has been one of the best decisions. We have had sales gains where our competitors have had none. I would recommend Chris to any business.
Thor Ryan
CRO State of Alaksa
Chris is an amazing human being, gifted with vision that never loses sight of reality.His ability to both see the vision and do the work to get there makes him a potent ally in accomplishing any project. I do, without hesitation, recommend Chris Hamby for any business endeavor.
Alex Masycheff
Founder & CEO – Intullion
Nexus did a great job coming up with a marketing strategy for our startup. They quickly learned our business and the challenges we were facing. I was impressed not just by the level of their commitment, but also by their ability to simplify technical concepts. I would definitely recommend them to everyone and will be looking forward to working with them again